Milwaukee, WI - Winter 2002 Arbitrons

12+
Population: 1,393,800                     Surveyed:Continuously
Ethnic Comp.:Black 13.7%,                 Updated: April 29, 2002
             Hispanic 4.3%, Asian 1.7%    Next: May 31, 2002

Station   Format      Owner     Wi 2001Sp 2001 Su 2001Fa 2001   Wi

                                                               2002
WTMJ-AM   News/Talk   Journal    10.2   10.3    11.0   10.7    9.1

WMIL-FM   Country     Clear      7.3     6.5    6.7     6.4    7.2
                      Channel

WKKV-FM   Urban       Clear      5.8     6.0    7.4     7.2    6.5
                      Channel
WXSS-FM   CHR/Pop     Entercom   6.6     5.6    7.0     5.2    6.1
WMYX-FM   Hot AC      Entercom   4.8     5.8    4.3     5.1    5.6
WLZR-FM   Active Rock Saga       4.6     5.9    5.4     5.6    5.4

WKLH-FM   Classic     Saga       6.7     5.9    5.8     6.0    5.3
          Hits
WKTI-FM   AC*         Journal    4.5     4.6    4.5     5.1    4.9

WLTQ-FM   AC          Clear      3.7     3.9    3.7     5.6    4.7
                      Channel

WOKY-AM   Adult       Clear      4.8     5.1    5.6     5.9    4.2
          Standards   Channel

WISN-AM   Talk        Clear      5.5     4.7    5.2     4.9    4.1
                      Channel

WRIT-FM   Oldies      Clear      3.6     5.2    3.9     4.0    3.5
                      Channel
WJMR-FM   Urban AC**  Saga       2.2     2.2    2.0     2.1    3.3
WJZI-FM   Smooth Jazz Milwaukee  3.1     3.4    2.5     2.7    3.0
WFMR-FM   Classical   Saga       2.8     1.9    2.1     2.0    2.4

WLUM-FM   Active      Milwaukee  2.1     2.2    2.1     1.4    2.1
          Rock***
WMCS-AM   Urban AC    Milwaukee  1.7     1.3    1.6     1.7    1.5
WNOV-AM   Urban       Courier    1.7     1.3    1.3     1.5    1.5

WTKM-A/F  Country     Kettle     0.9     0.7    1.4     0.6    1.3
                      Moraine

WFZH-FM   Christian   Salem      0.0     0.0    0.0     0.0    1.2
          AC
WAUK-AM   Sports      WALT-WEST  0.8     0.8    0.8     0.9    0.7

WGN-AM    Full        Tribune    0.5     0.6    0.5     0.6    0.7
          Service
WRJN-AM   News/Talk   Bliss      0.0     0.6    0.4     0.4    0.7
WBWI-FM   Country     Bliss      0.6     0.6    0.5     0.5    0.5
WEXT-FM   Country     NextMedia  0.3     0.5    1.0     0.4    0.5
WIIL-FM   Rock        NextMedia  0.7     0.5    0.4     0.4    0.5
WBBM-AM   News        Infinity   0.3     0.4    0.0     0.5    0.4
WEZY-FM   AC          Bliss      0.9     0.6    0.5     0.3    0.4

WGLB-FM   Classic     Kinlow     0.3     0.0    0.0     0.0    0.4
          Hits
WLS-AM    Talk        ABC        0.0     0.0    0.4     0.0    0.4

WZFS-FM   Christian   Salem      0.0     0.0    0.0     0.0    0.4
          AC

* Evolved from Hot AC during January
** Was Rhythmic Oldies until September
*** Was Rock until December
© 2002 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.