Milwaukee, WI - Winter 2001 Arbitrons
12+
Population: 1,396,200 Surveyed:Continuously
Ethnic Comp.: Black 13.7%, Updated: April 30, 2001
Hispanic 4.3%, Asian 1.7% Next: June 1, 2001
Station Format Owner Wi Sp Su 2000 Fa 2000 Wi 2001
2000 2000
WTMJ-AM News/Talk Journal 8.5 9.2 10.4 10.4 10.2
WMIL-FM Country Clear 5.9 7.5 6.6 7.5 7.3
Channel
WKLH-FM Classic Saga 5.7 6.3 5.8 5.3 6.7
Hits*
WXSS-FM CHR/Pop Entercom 6.9 7.5 7.1 6.4 6.6
WKKV-FM Urban Clear 6.5 7.0 7.1 7.4 5.8
Channel
WISN-AM Talk Clear 4.6 4.8 4.9 4.9 5.5
Channel
WMYX-FM Hot AC Entercom 5.3 5.3 4.7 4.7 4.8
WOKY-AM Adult Clear 5.2 5.3 5.3 5.4 4.8
Standards Channel
WLZR-FM Active Rock Saga 5.9 6.4 6.4 5.6 4.6
WKTI-FM Hot AC Journal 5.4 4.8 4.8 4.8 4.5
WLTQ-FM AC Clear 4.2 3.7 4.2 4.4 3.7
Channel
WRIT-FM Oldies Clear 4.3 4.1 3.8 4.6 3.6
Channel
WJZI-FM NAC/SJ Milwaukee 3.3 2.4 3.6 3.7 3.1
WFMR-FM Classical** Saga 2.9 1.8 1.6 2.7 2.8
WJMR-FM Rhythmic Saga 2.5 2.8 2.6 1.9 2.2
Oldies**
WLUM-FM Rock Milwaukee 2.2 2.3 2.6 2.3 2.1
WMCS-AM Urban AC Milwaukee 1.5 1.4 1.1 1.8 1.7
WNOV-AM Urban Courier 1.6 1.0 1.0 1.0 1.7
WEZY-FM AC Bliss 0.9 0.7 0.7 1.1 0.9
WTKM-A/F Country Kettle 1.3 1.4 0.9 0.8 0.9
Moraine
WAUK/WAUX Sports WALT-WEST 1.0 0.6 0.8 0.7 0.8
WIIL-FM Rock NextMedia 0.4 0.4 0.6 0.5 0.7
WBWI-FM Country Bliss 0.5 0.4 0.3 0.5 0.6
WGN-AM Full Tribune 0.7 0.7 1.0 0.4 0.5
Service
WJYI-AM Religious Saga 0.0 0.0 0.0 0.4 0.5
WIND-AM Reg. Mex. Hispanic 0.3 0.0 0.0 0.0 0.4
WBBM-AM News Infinity 0.4 0.0 0.4 0.0 0.3
WEMP-AM Religious Sinclair 0.0 0.0 0.0 0.0 0.3
WEXT-FM Country NextMedia 0.4 0.7 0.3 0.5 0.3
WGLB-AM Gospel Kinlow 0.0 0.3 0.0 0.0 0.3
WGLB-FM Classic Kinlow 0.0 0.3 0.4 0.0 0.3
Hits
* Evolved from Classic Rock during February
** WFMR-FM and WJMR-FM swapped frequencies on December 1
) 2001 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.