Milwaukee, WI - Winter 2001 Arbitrons

12+
Population:   1,396,200                    Surveyed:Continuously
Ethnic Comp.: Black 13.7%,                 Updated: April 30, 2001
              Hispanic 4.3%, Asian 1.7%    Next: June 1, 2001


Station   Format      Owner      Wi     Sp  Su 2000 Fa 2000  Wi 2001
                                2000   2000

WTMJ-AM   News/Talk   Journal   8.5    9.2   10.4    10.4     10.2
WMIL-FM   Country     Clear     5.9    7.5    6.6     7.5     7.3
                      Channel
WKLH-FM   Classic     Saga      5.7    6.3    5.8     5.3     6.7
          Hits*
WXSS-FM   CHR/Pop     Entercom  6.9    7.5    7.1     6.4     6.6
WKKV-FM   Urban       Clear     6.5    7.0    7.1     7.4     5.8
                      Channel
WISN-AM   Talk        Clear     4.6    4.8    4.9     4.9     5.5
                      Channel
WMYX-FM   Hot AC      Entercom  5.3    5.3    4.7     4.7     4.8
WOKY-AM   Adult       Clear     5.2    5.3    5.3     5.4     4.8
          Standards   Channel
WLZR-FM   Active Rock Saga      5.9    6.4    6.4     5.6     4.6
WKTI-FM   Hot AC      Journal   5.4    4.8    4.8     4.8     4.5
WLTQ-FM   AC          Clear     4.2    3.7    4.2     4.4     3.7
                      Channel
WRIT-FM   Oldies      Clear     4.3    4.1    3.8     4.6     3.6
                      Channel
WJZI-FM   NAC/SJ      Milwaukee 3.3    2.4    3.6     3.7     3.1
WFMR-FM   Classical** Saga      2.9    1.8    1.6     2.7     2.8
WJMR-FM   Rhythmic    Saga      2.5    2.8    2.6     1.9     2.2
          Oldies**
WLUM-FM   Rock        Milwaukee 2.2    2.3    2.6     2.3     2.1
WMCS-AM   Urban AC    Milwaukee 1.5    1.4    1.1     1.8     1.7
WNOV-AM   Urban       Courier   1.6    1.0    1.0     1.0     1.7
WEZY-FM   AC          Bliss     0.9    0.7    0.7     1.1     0.9
WTKM-A/F  Country     Kettle    1.3    1.4    0.9     0.8     0.9
                      Moraine
WAUK/WAUX Sports      WALT-WEST 1.0    0.6    0.8     0.7     0.8
WIIL-FM   Rock        NextMedia 0.4    0.4    0.6     0.5     0.7
WBWI-FM   Country     Bliss     0.5    0.4    0.3     0.5     0.6
WGN-AM    Full        Tribune   0.7    0.7    1.0     0.4     0.5
          Service
WJYI-AM   Religious   Saga      0.0    0.0    0.0     0.4     0.5
WIND-AM   Reg. Mex.   Hispanic  0.3    0.0    0.0     0.0     0.4
WBBM-AM   News        Infinity  0.4    0.0    0.4     0.0     0.3
WEMP-AM   Religious   Sinclair  0.0    0.0    0.0     0.0     0.3
WEXT-FM   Country     NextMedia 0.4    0.7    0.3     0.5     0.3
WGLB-AM   Gospel      Kinlow    0.0    0.3    0.0     0.0     0.3
WGLB-FM   Classic     Kinlow    0.0    0.3    0.4     0.0     0.3
          Hits

* Evolved from Classic Rock during February
** WFMR-FM and WJMR-FM swapped frequencies on December 1
) 2001 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.