ARBITRENDS
Trend Report
MILWAUKEE-RACINE Metro
DAYPART:Mon-Sun 6a-Mid
DEMOGRAPHIC:Persons 12+
MARKET POPULATION:1,384,500
LIST BY RANK ON AQH SHARE
Fall 1999 Winter 2000
Est Rnk Est Rnk
WTMJ-AM 10.8 1 8.5 1
WXSS-FM 7.9 2 6.9 2
WKKV-FM 7.4 3 6.5 3
WMIL-FM 6.0 4t 5.9 4t
WLZR-FM 5.5 7 5.9 4t
WKLH-FM 6.0 4t 5.7 6
WKTI-FM 4.5 10 5.4 7
WMYX-FM 4.6 9 5.3 8
WOKY-AM 5.9 6 5.2 9
WISN-AM 5.2 8 4.6 10
WRIT-FM + 3.3 12 4.3 11
WLTQ-FM 3.8 11 4.2 12
WJZI-FM 3.1 13 3.3 13
WFMR-FM 1.8 16 2.9 14
WJMR-FM 2.3 14 2.5 15
WLUM-FM 2.2 15 2.2 16
WNOV-AM # 0.9 18 1.6 17
WMCS-AM 1.5 17 1.5 18
WTKM-FM @ 0.8 19t 1.2 19
WAUK-AM #@ 0.7 22 1.0 20
WEZY-FM 0.6 23t 0.9 21
WGN-AM 0.8 19t 0.7 22
WRJN-AM 0.5 25t 0.5 23t
WBWI-FM 0.8 19t 0.5 23t
WEXT-FM 0.5 25t 0.4 25t
WIIL-FM 0.6 23t 0.4 25t
WBBM-AM 0.4 27 0.4 25t
WIND-AM ** 0.3 28t
WJJO-FM ** 0.3 28t
WMAQ-AM ** 0.3 28t
WTKM-AM #@ 0.1 28 0.1 31
WAUX-AM #@
# Audience estimates adjusted for actual broadcast schedule:
WAUK-AM, WAUX-AM, WNOV-AM, WTKM-AM Mon-Sun 6a-Mid in Fall 1999.
WAUK-AM, WAUX-AM, WNOV-AM, WTKM-AM Mon-Sun 6a-Mid in Winter 2000.
** Station(s) not reported this survey:
WIND-AM, WJJO-FM, WMAQ-AM in Fall 1999.
@ Simulcasting Partners.See Page 5 or 13 of the applicable Radio Market
Report:
WAUK-AM with WAUX-AM in Fall 1999. WTKM-AM with WTKM-FM in Fall 1999.
WAUK-AM with WAUX-AM in Winter 2000. WTKM-AM with WTKM-FM in Winter 2000.
+ Call letter changes:
WRIT-FM changed from WZTR- during or prior to Winter 2000.
The estimates provided by Arbitrends are derived from the diaries that
provide the data in the Local Market Reports and are subject to the
limitations stated in those reports. Due to these limitations, inherent
in Arbitron's methodology, the accuracy of Arbitron audience estimates
cannot be determined to any precise mathematical value or definition.
Arbitrends is not part of The Arbitron Company's regular syndicated
service and is not accredited by the Media Rating Council (MRC).