Milwaukee-Racine Summer '97 AccuRatings

                     Spr '97     Sum '97
WTMJ-AM (News/Talk)  10.3        10.2
WKKV-FM (Urban)       9.3        10.1
WMIL-FM (Country)     9.4         8.8
WLZR-A/F (Rock)       7.8         7.3
WXPT-FM (Hot AC)*     2.7         5.4
WKLH-FM (Cl. Rock)    6.6         5.3
WKTI-FM (Hot AC)      6.5         5.0
WISN-AM (News/Talk)   4.2         4.8
WMYX-FM (AC)          5.5         4.6
WZTR-FM (Oldies)      3.9         3.9
WOKY-AM (Nostalgia)   4.1         3.8
WLUM-FM (Alternative) 4.3         3.2
WJZI-FM (NAC/SJ)      2.0         2.3
WAMG-FM (AC)          2.1         2.2
WLTQ-FM (AC)          2.0         1.9
WMCS-AM (Urban/AC)    1.9         1.8
WTKM-A/F (Country)    1.0         1.8
WUWM-FM (Jazz)        1.5         1.7
WVCY-FM (Religious)   1.4         1.5
WFMR-FM (Classical)   1.8         1.3
WEZY-FM (AC)           .7         1.1
WMSE-FM (Alternative)  .3         1.1
WYMS-FM (Jazz)         .7         1.1
WNOV-AM (Urban)       1.3         1.0
WBWI-FM (Country)      .9          .9
WHAD-FM (Classical)   1.0          .9
WGN-AM (Full Serv)     .8          .7
WRJN-AM (News/Talk)    .4          .7
WEXT-FM (Country)      .3          .6
WIIL-FM (Rock)         .6          .5
WAUK/WAUX (Sports)     .3          .4
WGLB-AM (Gospel)       .2          .4

Top Ten 18-34 Stations

                     Spr '97     Sum '97
WKKV-FM              14.6        16.7
WLZR-A/F             14.8        13.3
WXPT-FM*              3.7         9.3
WMIL-FM              10.9         8.7
WKLH-FM               7.4         8.4
WMYX-FM               7.0         6.3
WLUM-FM               7.6         5.7
WKTI-FM               8.4         5.6
WAMG-FM               2.6         3.0
WTMJ-AM               3.0         2.4

Top Ten 25-54 Stations

                     Spr '97     Sum '97
WMIL-FM              11.1        10.5
WKLH-FM              10.1         8.6
WLZR-A/F              7.7         8.3
WKTI-FM               9.2         6.8
WTMJ-AM               7.5         6.8
WMYX-FM               6.9         5.8
WXPT-FM               3.2         5.6
WKKV-FM               5.1         5.5
WZTR-FM               5.1         5.4
WISN-FM               4.1         4.0
* Was WFMI-FM (NAC/SJ) until May

© 1997 Strategic Media Research. May not be quoted or reproduced without prior written permission from Strategic Media 
Research.