Milwaukee - Summer 2002 Phase 2 Arbitrons
12+
Population: 1,408,600 Surveyed:Continuously
Ethnic Comp.: Black 13.7%, Updated: September 20, 2002
Hispanic 4.3%, Asian 1.7% Next: October 21, 2002
Station Format Owner Sp Su Fa Wi Sp Su'02 Su'02
2001 2001 2001 2002 2002 - P1 - P2
WTMJ-AM News/Talk Journal 10.3 11.0 10.7 9.1 10.5 10.0 10.8
WKKV-FM Urban Clear 6.0 7.4 7.2 6.5 7.1 6.8 6.8
Channel
WKLH-FM Classic Saga 5.9 5.8 6.0 5.3 5.8 5.9 6.7
Hits
WMIL-FM Country Clear 6.5 6.7 6.4 7.2 6.4 6.8 6.3
Channel
WXSS-FM CHR/Pop Entercom 5.6 7.0 5.2 6.1 5.7 5.3 5.4
WKTI-FM AC* Journal 4.6 4.5 5.1 4.9 4.6 4.6 5.1
WLZR-FM Active RockSaga 5.9 5.4 5.6 5.4 5.2 5.0 5.1
WMYX-FM Hot AC Entercom 5.8 4.3 5.1 5.6 5.1 5.2 5.0
WISN-AM Talk Clear 4.7 5.2 4.9 4.1 4.7 4.6 4.7
Channel
WLTQ-FM AC Clear 3.9 3.7 5.6 4.7 3.7 4.2 3.9
Channel
WRIT-FM Oldies Clear 5.2 3.9 4.0 3.5 4.1 4.2 3.9
Channel
WOKY-AM Adult Clear 5.1 5.6 5.9 4.2 4.2 3.6 3.8
Standards Channel
WJZI-FM Smooth JazzMilwaukee 3.4 2.5 2.7 3.0 2.7 2.8 3.4
WJMR-FM Urban AC Saga 2.2 2.0 2.1 3.3 3.4 3.3 3.0
WFMR-FM Classical Saga 1.9 2.1 2.0 2.4 2.1 2.7 2.8
WLUM-FM Active Milwaukee 2.2 2.1 1.4 2.1 2.7 2.9 2.5
Rock**
WMCS-AM Urban AC Milwaukee 1.3 1.6 1.7 1.5 1.4 1.4 1.6
WNOV-AM Urban Courier 1.3 1.3 1.5 1.5 1.0 1.7 1.6
WFZH-FM Christian Salem 0.0 0.0 0.0 1.2 1.2 1.4 1.3
AC
WTKM-A/F Country Kettle 0.7 1.4 0.6 1.3 1.3 0.7 0.7
Moraine
WAUK-AM Sports WALT-WEST 0.8 0.8 0.9 0.7 0.6 0.7 0.6
WBBM-AM News Infinity 0.4 0.0 0.5 0.4 0.6 0.5 0.5
WBWI-FM Country Bliss 0.6 0.5 0.5 0.5 0.7 0.9 0.5
WEZY-FM AC Bliss 0.6 0.5 0.3 0.4 0.5 0.4 0.5
WGLB-AM Gospel Kinlow 0.3 0.0 0.0 0.0 0.5 0.5 0.5
WGN-AM Full Tribune 0.6 0.5 0.6 0.7 0.4 0.5 0.5
Service
WGLB-FM Classic Kinlow 0.0 0.0 0.0 0.4 0.4 0.4 0.4
Hits
WIIL-FM Rock NextMedia 0.5 0.4 0.4 0.5 0.5 0.4 0.4
WIND-AM Reg. Mex. Hispanic 0.4 0.0 0.3 0.0 0.0 0.0 0.4
WRJN-AM News/Talk Bliss 0.6 0.4 0.4 0.7 0.0 0.0 0.4
* Evolved from Hot AC during January
** Was Rock until December
© 2002 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.