Milwaukee - Summer 2002 Phase 2 Arbitrons
12+
Population:   1,408,600                    Surveyed:Continuously
Ethnic Comp.: Black 13.7%,                 Updated: September 20, 2002
              Hispanic 4.3%, Asian 1.7%    Next: October 21, 2002


Station    Format     Owner        Sp    Su    Fa     Wi    Sp   Su'02 Su'02
                                  2001  2001  2001   2002  2002  - P1   - P2

WTMJ-AM    News/Talk  Journal    10.3   11.0  10.7   9.1  10.5   10.0  10.8
WKKV-FM    Urban      Clear       6.0   7.4   7.2    6.5   7.1   6.8    6.8
                      Channel
WKLH-FM    Classic    Saga        5.9   5.8   6.0    5.3   5.8   5.9    6.7
           Hits
WMIL-FM    Country    Clear       6.5   6.7   6.4    7.2   6.4   6.8    6.3
                      Channel
WXSS-FM    CHR/Pop    Entercom    5.6   7.0   5.2    6.1   5.7   5.3    5.4
WKTI-FM    AC*        Journal     4.6   4.5   5.1    4.9   4.6   4.6    5.1
WLZR-FM    Active RockSaga        5.9   5.4   5.6    5.4   5.2   5.0    5.1
WMYX-FM    Hot AC     Entercom    5.8   4.3   5.1    5.6   5.1   5.2    5.0
WISN-AM    Talk       Clear       4.7   5.2   4.9    4.1   4.7   4.6    4.7
                      Channel
WLTQ-FM    AC         Clear       3.9   3.7   5.6    4.7   3.7   4.2    3.9
                      Channel
WRIT-FM    Oldies     Clear       5.2   3.9   4.0    3.5   4.1   4.2    3.9
                      Channel
WOKY-AM    Adult      Clear       5.1   5.6   5.9    4.2   4.2   3.6    3.8
           Standards  Channel
WJZI-FM    Smooth JazzMilwaukee   3.4   2.5   2.7    3.0   2.7   2.8    3.4
WJMR-FM    Urban AC   Saga        2.2   2.0   2.1    3.3   3.4   3.3    3.0
WFMR-FM    Classical  Saga        1.9   2.1   2.0    2.4   2.1   2.7    2.8
WLUM-FM    Active     Milwaukee   2.2   2.1   1.4    2.1   2.7   2.9    2.5
           Rock**
WMCS-AM    Urban AC   Milwaukee   1.3   1.6   1.7    1.5   1.4   1.4    1.6
WNOV-AM    Urban      Courier     1.3   1.3   1.5    1.5   1.0   1.7    1.6
WFZH-FM    Christian  Salem       0.0   0.0   0.0    1.2   1.2   1.4    1.3
           AC
WTKM-A/F   Country    Kettle      0.7   1.4   0.6    1.3   1.3   0.7    0.7
                      Moraine
WAUK-AM    Sports     WALT-WEST   0.8   0.8   0.9    0.7   0.6   0.7    0.6
WBBM-AM    News       Infinity    0.4   0.0   0.5    0.4   0.6   0.5    0.5
WBWI-FM    Country    Bliss       0.6   0.5   0.5    0.5   0.7   0.9    0.5
WEZY-FM    AC         Bliss       0.6   0.5   0.3    0.4   0.5   0.4    0.5
WGLB-AM    Gospel     Kinlow      0.3   0.0   0.0    0.0   0.5   0.5    0.5
WGN-AM     Full       Tribune     0.6   0.5   0.6    0.7   0.4   0.5    0.5
           Service
WGLB-FM    Classic    Kinlow      0.0   0.0   0.0    0.4   0.4   0.4    0.4
           Hits
WIIL-FM    Rock       NextMedia   0.5   0.4   0.4    0.5   0.5   0.4    0.4
WIND-AM    Reg. Mex.  Hispanic    0.4   0.0   0.3    0.0   0.0   0.0    0.4
WRJN-AM    News/Talk  Bliss       0.6   0.4   0.4    0.7   0.0   0.0    0.4

* Evolved from Hot AC during January
** Was Rock until December
© 2002 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.