Milwaukee - Spring '98 Arbitrons

                     Win '98    Spr '98
WTMJ-AM (News/Talk)   9.2       9.2
WMIL-FM (Country)     6.9       7.7
WKKV-FM (Urban)       6.6       6.7
WLZR-FM (Rock)        6.4       6.2
WOKY-AM (Nostalgia)   4.6       5.9
WKLH-FM (Cl. Rock)    6.7       5.6
WKTI-FM (Hot AC)      4.9       5.3
WMYX-FM (Hot AC)      5.1       5.3
WISN-AM (Talk)        4.9       4.5
WPNT-FM (Hot AC)      3.8       4.2
WZTR-FM (Oldies)      4.1       4.2
WLTQ-FM (AC)          5.0       4.1
WAMG-FM (AC)*         2.4       3.0
WFMR-FM (Classical)   2.3       2.8
WLUM-FM (Altern)**    2.6       2.7
WJZI-FM (NAC/SJ)      2.7       2.6
WMCS-AM (Urban AC)    2.1       2.4
WNOV-AM (Urban)       1.7       1.6
WTKM-FM (Country)     1.0        .9
WBWI-FM (Country)      .5        .7
WEZY-FM (B/EZ)        1.0        .7
WGN-AM (Full Serv)     .4        .7
WRJN-AM (News/Talk)    .7        .7
WIIL-FM (Rock)         .5        .6
WEXT-FM (Country)      .7        .5
WAUK-AM (Sports)       .5        .4
WGLB-AM (Gospel)       .5        .4
WBBM-AM (News)         .4        .3
WEMP-AM (Oldies)       .3        .3

* Switched to CHR/Pop on June 19
** Switched to a Rock format on June 23
© 1998 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.