Milwaukee-Racine

Spring '97 AccuRatings

                     Win '97     Spr '97
WTMJ-AM (News/Talk)   9.9        10.3
WMIL-FM (Country)     7.4         9.4
WKKV-FM (Urban)      10.5         9.3
WLZR-A/F (Rock)       8.2         7.8
WKLH-FM (Cl. Rock)    7.1         6.6
WKTI-FM (Hot AC)      6.8         6.5
WMYX-FM (AC)          4.8         5.5
WLUM-FM (Alternative) 5.5         4.3
WISN-AM (News/Talk)   4.4         4.2
WOKY-AM (Nostalgia)   4.6         4.1
WZTR-FM (Oldies)      3.2         3.9
WXPT-FM (Hot AC)*      .8         2.7
WAMG-FM (AC)          2.2         2.1

WJZI-FM (NAC/SJ)      2.2         2.0
WLTQ-FM (AC)          2.6         2.0
WMCS-AM (Urban/AC)    1.3         1.9
WFMR-FM (Classical)   1.7         1.8
WUWM-FM (Jazz)        2.3         1.5
WVCY-FM (Religious)   1.2         1.4
WNOV-AM (Urban)       1.6         1.3
WHAD-FM (Classical)   1.0         1.0
WTKM-A/F (Country)    1.1         1.0
WBWI-FM (Country)      .5          .9
WEZY-FM (AC)          1.3          .7
WYMS-FM (Jazz)         .7          .7
WIIL-FM (Rock)         .5          .6
WRJN-AM (News/Talk)    .6          .4
WEMP-FM (Oldies)       .4          .4
WAUK/WAUX (Sports)     .5          .3
WMSE-FM (Alternative)  .8          .3

Top Ten 18-34 Stations

                     Win '97     Spr '97
WLZR-A/F             17.5        14.8
WKKV-FM              14.9        14.6
WMIL-FM               7.6        10.9
WKTI-FM              11.6         8.4
WLUM-FM              10.9         7.6
WKLH-FM               7.7         7.4
WMYX-FM               5.1         7.0
WXPT-FM*              ---         3.7
WTMJ-AM               2.8         3.0
WAMG-FM               2.5         2.6

Top Ten 25-54 Stations

                     Win '97     Spr '97
WMIL-FM               6.9        11.1
WKLH-FM              10.7        10.1
WKTI-FM              10.2         9.2
WLZR-A/F              9.3         7.7
WTMJ-AM               6.6         7.5
WMYX-FM               5.8         6.9
WKKV-FM               5.6         5.1
WZTR-FM               4.4         5.1
WISN-FM               4.1         4.1
WLUM-FM               4.4         3.3
WXPT-FM*              ---         3.2

* Was WFMI-FM (NAC/SJ) until May

Copyright 1997 Strategic Media Research. May not be quoted or reproduced 
without prior written permission from Strategic Media Research. =