Milwaukee - Spring 2002 Phase 2 Arbitrons
12+
Population: 1,393,800 Surveyed:Continuously
Ethnic Comp.: Black 13.7%, Updated: June 27, 2002
Hispanic 4.3%, Asian 1.7% Next: July 29, 2002
Station Format Owner Wi 2001 Sp 2001Su 2001Fa 2001Wi 2002 Sp'02 -Sp'02
P1 - P2
WTMJ-AM News/Talk Journal 10.2 10.3 11.0 10.7 9.1 9.6 9.1
WMIL-FM Country Clear 7.3 6.5 6.7 6.4 7.2 6.9 6.8
Channel
WKKV-FM Urban Clear 5.8 6.0 7.4 7.2 6.5 6.7 6.7
Channel
WKLH-FM Classic Saga 6.7 5.9 5.8 6.0 5.3 5.6 5.6
Hits
WXSS-FM CHR/Pop Entercom 6.6 5.6 7.0 5.2 6.1 6.2 5.6
WLZR-FM Active RockSaga 4.6 5.9 5.4 5.6 5.4 5.7 5.3
WMYX-FM Hot AC Entercom 4.8 5.8 4.3 5.1 5.6 5.4 5.3
WOKY-AM Adult Clear 4.8 5.1 5.6 5.9 4.2 4.3 4.7
Standards Channel
WISN-AM Talk Clear 5.5 4.7 5.2 4.9 4.1 4.5 4.6
Channel
WKTI-FM AC* Journal 4.5 4.6 4.5 5.1 4.9 4.9 4.6
WRIT-FM Oldies Clear 3.6 5.2 3.9 4.0 3.5 3.7 4.3
Channel
WLTQ-FM AC Clear 3.7 3.9 3.7 5.6 4.7 4.2 4.0
Channel
WJMR-FM Urban AC** Saga 2.2 2.2 2.0 2.1 3.3 3.3 3.5
WJZI-FM Smooth JazzMilwaukee 3.1 3.4 2.5 2.7 3.0 2.5 2.8
WLUM-FM Active Milwaukee 2.1 2.2 2.1 1.4 2.1 2.1 2.4
Rock***
WFMR-FM Classical Saga 2.8 1.9 2.1 2.0 2.4 2.0 2.2
WMCS-AM Urban AC Milwaukee 1.7 1.3 1.6 1.7 1.5 1.6 1.7
WFZH-FM Christian Salem 0.0 0.0 0.0 0.0 1.2 1.0 1.4
AC
WTKM-A/F Country Kettle 0.9 0.7 1.4 0.6 1.3 1.6 1.3
Moraine
WNOV-AM Urban Courier 1.7 1.3 1.3 1.5 1.5 1.2 1.0
WBWI-FM Country Bliss 0.6 0.6 0.5 0.5 0.5 0.4 0.8
WAUK-AM Sports WALT-WEST 0.8 0.8 0.8 0.9 0.7 0.7 0.7
WEZY-FM AC Bliss 0.9 0.6 0.5 0.3 0.4 0.6 0.7
WBBM-AM News Infinity 0.3 0.4 0.0 0.5 0.4 0.5 0.6
WIIL-FM Rock NextMedia 0.7 0.5 0.4 0.4 0.5 0.6 0.6
WGLB-AM Gospel Kinlow 0.3 0.3 0.0 0.0 0.0 0.6 0.5
WGLB-FM Classic Kinlow 0.3 0.0 0.0 0.0 0.4 0.0 0.4
Hits
* Evolved from Hot AC during January
** Was Rhythmic Oldies until September
*** Was Rock until December
© 2002 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.