Milwaukee, WI - Spring 2002 Arbitrons


12+
Population:   1,408,600                    Surveyed:Continuously
Ethnic Comp.: Black 13.7%,                 Updated: July 29, 2002
              Hispanic 4.3%, Asian 1.7%    Next: August 23, 2002


Station   Format      Owner     Sp 2001Su 2001 Fa 2001Wi 2002 Sp 2002

WTMJ-AM   News/Talk   Journal    10.3   11.0    10.7    9.1    10.5
WKKV-FM   Urban       Clear      6.0     7.4    7.2     6.5    7.1
                      Channel
WMIL-FM   Country     Clear      6.5     6.7    6.4     7.2    6.4
                      Channel
WKLH-FM   Classic     Saga       5.9     5.8    6.0     5.3    5.8
          Hits
WXSS-FM   CHR/Pop     Entercom   5.6     7.0    5.2     6.1    5.7
WLZR-FM   Active Rock Saga       5.9     5.4    5.6     5.4    5.2
WMYX-FM   Hot AC      Entercom   5.8     4.3    5.1     5.6    5.1
WISN-AM   Talk        Clear      4.7     5.2    4.9     4.1    4.7
                      Channel
WKTI-FM   AC*         Journal    4.6     4.5    5.1     4.9    4.6
WOKY-AM   Adult       Clear      5.1     5.6    5.9     4.2    4.2
          Standards   Channel
WRIT-FM   Oldies      Clear      5.2     3.9    4.0     3.5    4.1
                      Channel
WLTQ-FM   AC          Clear      3.9     3.7    5.6     4.7    3.7
                      Channel
WJMR-FM   Urban AC**  Saga       2.2     2.0    2.1     3.3    3.4
WJZI-FM   Smooth Jazz Milwaukee  3.4     2.5    2.7     3.0    2.7
WLUM-FM   Active      Milwaukee  2.2     2.1    1.4     2.1    2.7
          Rock***
WFMR-FM   Classical   Saga       1.9     2.1    2.0     2.4    2.1
WMCS-AM   Urban AC    Milwaukee  1.3     1.6    1.7     1.5    1.4
WTKM-A/F  Country     Kettle     0.7     1.4    0.6     1.3    1.3
                      Moraine
WFZH-FM   Christian   Salem      0.0     0.0    0.0     1.2    1.2
          AC
WNOV-AM   Urban       Courier    1.3     1.3    1.5     1.5    1.0
WBWI-FM   Country     Bliss      0.6     0.5    0.5     0.5    0.7
WAUK-AM   Sports      WALT-WEST  0.8     0.8    0.9     0.7    0.6
WBBM-AM   News        Infinity   0.4     0.0    0.5     0.4    0.6
WEZY-FM   AC          Bliss      0.6     0.5    0.3     0.4    0.5
WGLB-AM   Gospel      Kinlow     0.3     0.0    0.0     0.0    0.5
WIIL-FM   Rock        NextMedia  0.5     0.4    0.4     0.5    0.5
WGLB-FM   Classic     Kinlow     0.0     0.0    0.0     0.4    0.4
          Hits
WGN-AM    Full        Tribune    0.6     0.5    0.6     0.7    0.4
          Service
WEXT-FM   Country     NextMedia  0.5     1.0    0.4     0.5    0.3

* Evolved from Hot AC during January
** Was Rhythmic Oldies until September
*** Was Rock until December
) 2002 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.