Milwaukee, WI - Spring 2000 Arbitrons (Phase 1 & Phase 2)
12+
Population: 1,384,500 Surveyed:Continuously
Ethnic Comp.:Black 13.7%, Updated: June 29, 2000
Hispanic 4.3%, Asian 1.7% Next: July 28, 2000
Station Format Owner Wi '99Sp '99 Su '99 Fa '99 Wi 2000 Sp'00 Sp'00
P1 P2
WTMJ-AM News/Talk Journal 8.7 9.1 9.6 10.8 8.5 8.2 8.5
WKKV-FM Urban Clear 6.2 6.4 6.2 7.4 6.5 6.9 7.3
Channel
WMIL-FM Country Clear 5.2 6.1 6.6 6.0 5.9 6.8 7.3
Channel
WXSS-FM CHR/Pop Entercom 4.8 6.0 6.5 7.9 6.9 6.9 7.1
WLZR-FM Rock Saga 7.9 6.0 4.8 5.5 5.9 6.8 6.4
WKLH-FM Classic Saga 6.2 5.9 5.8 6.0 5.7 6.0 5.9
Rock
WOKY-AM Adult Clear 5.9 4.2 4.8 5.9 5.2 4.9 5.3
Standards Channel
WMYX-FM Hot AC Entercom 5.1 5.1 4.3 4.6 5.3 5.0 5.2
WKTI-FM Hot AC Journal 4.1 5.3 5.4 4.5 5.4 4.8 4.9
WISN-AM Talk AMFM 5.6 5.4 4.6 5.2 4.6 4.6 4.6
WRIT-FM Oldies* Clear 4.2 4.4 4.2 3.3 4.3 4.2 4.5
Channel
WLTQ-FM AC AMFM 5.9 4.2 4.8 3.8 4.2 4.3 4.1
WLUM-FM Rock Milwaukee 1.9 2.3 2.3 2.2 2.2 2.4 2.6
WJMR-FM Oldies Saga 1.9 3.0 3.4 2.3 2.5 2.5 2.3
WJZI-FM NAC/SJ Milwaukee 3.9 4.1 4.0 3.1 3.3 2.7 2.3
WFMR-FM Classical Saga 2.2 2.0 2.4 1.8 2.9 3.0 2.1
WMCS-AM Urban AC Milwaukee 2.2 2.0 2.1 1.5 1.5 1.3 1.4
WNOV-AM Urban Courier 1.6 1.2 1.7 0.9 1.6 1.3 1.2
WTKM-A/F Country Kettle 1.1 1.5 1.2 0.9 1.3 1.2 1.0
Moraine
WEXT-FM Country Pride 0.5 0.7 0.6 0.5 0.4 0.3 0.7
WEZY-FM AC Bliss 0.7 0.7 0.6 0.6 0.9 0.9 0.7
WGN-AM Full Tribune 0.5 1.1 0.8 0.8 0.7 0.8 0.7
Service
WAUK/WAUX Sports WALT-WEST 0.9 0.7 0.5 0.7 1.0 0.8 0.6
WRJN-AM News/Talk Bliss 0.5 0.3 0.3 0.5 0.5 0.5 0.6
WIIL-FM Rock Pride 0.5 0.5 0.6 0.6 0.4 0.4 0.5
WBWI-FM Country Bliss 0.4 0.5 0.4 0.8 0.5 0.4 0.4
WGLB-AM Gospel Kinlow 0.5 0.5 0.4 0.6 0.0 0.0 0.4
WJJO-FM Rock Mid-West 0.0 0.0 0.0 0.0 0.3 0.3 0.4
Family
WBBM-AM News Infinity 0.0 0.4 0.0 0.4 0.4 0.0 0.3
WGLB-FM Classic Kinlow 0.5 0.5 0.0 0.0 0.0 0.0 0.3
Hits
WLIP-AM Adult Pride 0.0 0.0 0.0 0.0 0.0 0.0 0.3
Standards
WLS-AM Talk ABC 0.0 0.0 0.0 0.0 0.0 0.0 0.3
WMAQ-AM News Infinity 0.0 0.0 0.0 0.0 0.3 0.4 0.3
* Was WZTR-FM until January 1
2000 Arbitron. May not be quoted or reproduced without prior written permission
from Arbitron.