Milwaukee-Racine
Fall '98 AccuTrack - (Updated 1/19/99)
Sum '98 Fall '98
WKKV-FM (Urban) 9.9 11.5
WTMJ-AM (News/Talk) 8.4 10.9
WAMG-FM (CHR/Pop) 6.8 8.3
WLZR-A/F (Rock) 7.1 6.4
WMIL-FM (Country) 7.4 6.3
WKLH-FM (Cl. Rock) 5.2 6.1
WOKY-AM (Nostalgia) 5.5 5.3
WMYX-FM (AC) 5.7 4.5
WKTI-FM (Hot AC) 4.8 4.3
WISN-AM (News/Talk) 4.5 4.1
WPNT-FM (Hot AC) 4.1 3.2
WLTQ-FM (AC) 2.7 3.0
WJZI-FM (NAC/SJ) 3.2 2.9
WZTR-FM (Oldies) 4.5 2.9
WFMR-FM (Classical) 2.0 1.9
WLUM-FM (Rock) 2.2 1.9
WHAD-FM (Classical) .5 1.6
WUWM-FM (Jazz) 2.2 1.6
WMCS-AM (Urban/AC) 1.8 1.5
WNOV-AM (Urban) 1.4 1.0
WGN-AM (Full Serv) .8 .9
WRJN-AM (News/Talk) .3 .9
WTKM-A/F (Country) .9 .9
WVCY-FM (Religious) .9 .8
WYMS-FM (Jazz) .3 .6
WEXT-FM (Country) .5 .5
WGLB-FM (Cl. Hits) .3 .5
WAUK/WAUX (Sports) .4 .4
WBWI-FM (Country) .2 .4
WEZY-FM (AC) .6 .4
WGLB-AM (Gospel) .5 .4
WJJO-FM (Cl. Rock) .2 .4
WMSE-FM (Alternative) .7 .4
Top Ten 18-34 Stations
Sum '98 Fall '98
WKKV-FM 13.9 18.3
WXSS-FM ---- 14.2
WLZR-A/F 15.0 13.4
WPNT-FM 8.0 7.0
WKLH-FM 5.1 6.4
WKTI-FM 7.3 6.1
WMYX-FM 5.9 5.4
WMIL-FM 10.0 4.7
WLUM-FM 5.0 2.8
WTMJ-AM 1.6 2.5
Top Ten 25-54 Stations
Sum '98 Fall '98
WKLH-FM 8.7 9.4
WTMJ-AM 6.4 7.7
WKKV-FM 6.5 7.5
WLZR-A/F 7.9 7.4
WMIL-FM 8.1 7.1
WKTI-FM 7.2 6.6
WMYX-FM 8.0 6.5
WPNT-FM 4.2 4.5
WLTQ-FM 3.4 4.4
WJZI-FM 4.4 4.3
1999 Strategic Media Research. May not be quoted or reproduced
without prior written permission from Strategic Media Research.