Milwaukee Fall '97 Arbitrons

                    Sum '97   Fall '97
WTMJ-AM (News/Talk)  10.4      11.1
WLZR-FM (Rock)        5.9       6.8
WMIL-FM (Country)     8.2       6.6
WKLH-FM (Cl. Rock)    7.1       6.2
WOKY-AM (Nostalgia)   5.7       5.8
WKKV-FM (Urban)       6.8       5.3
WKTI-FM (Hot AC)      5.6       5.2
WMYX-FM (Hot AC)      3.8       4.9
WISN-AM (Talk)        4.2       4.2
WZTR-FM (Oldies)      3.8       4.0
WLTQ-FM (AC)          3.5       3.7
WLUM-FM (Alternative) 3.3       3.3
WPNT-FM (Hot AC)*     4.3       3.3
WAMG-FM (AC)          2.5       2.7
WJZI-FM (NAC/SJ)      3.4       2.6
WFMR-FM (Classical)   2.0       2.5
WNOV-AM (Urban)       1.3       2.2
WMCS-AM (Urban AC)    1.7       1.7
WEZY-FM (B/EZ)        1.1       1.3
WAUK-AM (Country)      .6       1.0
WGN-AM (Full Serv)     .5        .9
WTKM-FM (Country)      .6        .7
WIIL-FM (Rock)         .5        .6
WRJN-AM (News/Talk)    .3        .6
WBWI-FM (Country)      .6        .5
WGLB-AM (Gospel)       .4        .5
WBKV-AM (News/Talk)   ---        .4
WEMP-AM (Oldies)       .6        .4
WTKM-AM (Country)      .1        .3

* Was WXPT-FM until December