Milwaukee, WI - Fall 2000 Arbitron

12+
Population: 	1,396,200                 	Surveyed:Continuously
Ethnic Comp.:	Black 13.7%,              	Updated: January 23, 2001
              	Hispanic 4.3%, Asian 1.7%    	Next: March 2, 2001

Station    Format    Owner     Fa '99   Wi     Sp  Su 2000 Fa 2000
                                       2000   2000

WTMJ-AM    News/Talk Journal    10.8   8.5    9.2   10.4    10.4
WMIL-FM    Country   Clear      6.0    5.9    7.5    6.6     7.5
                     Channel
WKKV-FM    Urban     Clear      7.4    6.5    7.0    7.1     7.4
                     Channel
WXSS-FM    CHR/Pop   Entercom   7.9    6.9    7.5    7.1     6.4
WLZR-FM    Active    Saga       5.5    5.9    6.4    6.4     5.6
           Rock
WOKY-AM    Adult     Clear      5.9    5.2    5.3    5.3     5.4
           Standards Channel
WKLH-FM    Classic   Saga       6.0    5.7    6.3    5.8     5.3
           Rock
WISN-AM    Talk      Clear      5.2    4.6    4.8    4.9     4.9
                     Channel
WKTI-FM    Hot AC    Journal    4.5    5.4    4.8    4.8     4.8
WMYX-FM    Hot AC    Entercom   4.6    5.3    5.3    4.7     4.7
WRIT-FM    Oldies    Clear      3.3    4.3    4.1    3.8     4.6
                     Channel
WLTQ-FM    AC        Clear      3.8    4.2    3.7    4.2     4.4
                     Channel
WJZI-FM    NAC/SJ    Milwaukee  3.1    3.3    2.4    3.6     3.7
WFMR-FM    Classical Saga       1.8    2.9    1.8    1.6     2.7
WLUM-FM    Rock      Milwaukee  2.2    2.2    2.3    2.6     2.3
WJMR-FM    Rhythmic  Saga       2.3    2.5    2.8    2.6     1.9
           Oldies
WMCS-AM    Urban AC  Milwaukee  1.5    1.5    1.4    1.1     1.8
WEZY-FM    AC        Bliss      0.6    0.9    0.7    0.7     1.1
WNOV-AM    Urban     Courier    0.9    1.6    1.0    1.0     1.0
WTKM-A/F   Country   Kettle     0.9    1.3    1.4    0.9     0.8
                     Moraine
WAUK/WAUX  Sports    WALT-WEST  0.7    1.0    0.6    0.8     0.7
WBWI-FM    Country   Bliss      0.8    0.5    0.4    0.3     0.5
WEXT-FM    Country   NextMedia  0.5    0.4    0.7    0.3     0.5
WIIL-FM    Rock      NextMedia  0.6    0.4    0.4    0.6     0.5
WGN-AM     Full      Tribune    0.8    0.7    0.7    1.0     0.4
           Service
WJYI-AM    Religious Saga       0.0    0.0    0.0    0.0     0.4
WRJN-AM    News/Talk Bliss      0.5    0.5    0.5    0.4     0.4

2001 Arbitron. May not be quoted or reproduced without prior written
permission from Arbitron.