Madison, WI - Summer '99 Arbitron

12+
Population:  342,200                   Surveyed:Continuously
Ethnic Comp: Black 3.2%,               Updated: November 3, 1999
             Hispanic 2%,
             Asian 3.2%

Station     Format      Owner        Su '98 Fa '98 Wi '99 Sp '99 Su '99

WZEE-FM     CHR/Pop     AMFM          12.1   11.0   8.9    11.8   10.7
WMGN-FM     AC          Mid-West      8.2    7.6    7.5    8.6    8.5
                        Family
WIBA-AM     News/Talk   AMFM          6.6    7.0    7.9    5.9    7.7
WOLX-FM     Oldies      Woodward      7.6    6.2    5.9    7.5    6.9
WJJO-FM     Rock        Mid-West      8.6    6.0    6.5    8.0    6.5
                        Family
WMAD-FM     Alternative AMFM          4.1    4.6    4.6    4.1    6.5
WIBA-FM     Classic     AMFM          5.5    3.6    5.1    5.9    5.8
            Rock
WWQM-FM     Country     Mid-West      5.7    6.2    7.5    6.3    5.0
                        Family
WTDA/WTDY   News/Talk   Mid-West      3.3    4.2    5.2    3.5    4.2
                        Family
WMMM-FM     Adult       Woodward      4.1    4.6    4.6    3.5    3.8
            Altern.
WMLI-FM     AC          AMFM          1.8    3.2    3.4    3.3    3.4
WYZM-FM     Country     Woodward      2.7    2.0    2.6    2.4    2.2
WSJY-FM     AC          Marathon      1.0    1.4    1.8    1.6    2.0
WTSO-AM     Adult       AMFM          3.3    4.0    4.0    3.3    1.8
            Standards
WHIT-AM     Sports      Mid-West      2.0    1.6    3.0    0.8    1.6
                        Family
WIBU-AM     Country     Magnum        1.2    1.6    1.6    1.0    1.2
WKPO-FM     Urban       Kwiatkowski,  1.6    1.0    1.2    1.4    1.0
                        Tom
WGN-AM      News/Talk   Tribune       1.6    0.4    1.0    0.8    0.6
WISN-AM     Talk        AMFM          0.0    0.0    0.4    0.0    0.4
WJVL-FM     Country     Bliss         0.6    0.4    0.4    1.2    0.4
WTLX-FM     Talk        Good Karma    0.4    0.6    0.4    0.4    0.4
WTMJ-AM     News/Talk   Journal       0.4    0.4    0.4    0.6    0.4

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